A lot gets written about purpose these days. It's one of those words we throw around without really thinking about what it means. But when I was asked "why I set up on my own" this year, it made me dig deeper than expected. Here's what I learned when I stopped giving the polished elevator pitch and started being honest about the journey - from running away from corporate games to finding a purpose that bridges personal authenticity with genuine service to others who feel stuck.

“You can tell me anything.” But do your team believe you? In this reflection, I share how fear shaped my early leadership behaviours—and what I learned about creating real safety at work.